Create a cohesive fashion-led piece that gives Netowear’s sunglasses a distinct visual identity and a natural place in creator-led content.
Creative direction · Brand collaboration
Creative direction for Netowear
THE PROJECT
Netowear
Selected collaboration · 2025
NetowearA sunglasses brand collaboration bringing together creative direction, wardrobe, shoot coordination, editing, and on-camera work.
MY ROLE
- Creative direction & shot planning
- Shoot coordination & wardrobe styling
- Video editing
- Modelling
Creative direction, coordination, styling, editing, and modelling: Malik Awada. Filming: Xander Ward. The featured post was shared without paid promotion.
BEHIND THE WORK
About the
project
I coordinated the shoot, directed the shots, planned wardrobe, modelled the product, and edited the final piece. Xander Ward handled filming in collaboration with me, working from the creative direction and shot planning.
A completed brand collaboration with a consistent visual direction across styling, performance, and editing. The work brought together my creative direction and on-camera role with Xander Ward’s filming.
“He’s helped me bring new creative direction to my eyewear brand, Netowear, and kept my accounts active and thriving even when I’ve been too busy to post.”
THE CONTENT
See it in
the feed
GET IN TOUCH
Have a project
in mind?
Tell me about your brand, what you need, and your timeline.
Discuss your project todayawadamalik@gmail.com
Vancouver, Canada
Available for travel & remote projects