Creative direction · Short-form content

Short-form content for G&R Hair Design

THE PROJECT

G&R Hair Design

Repeat client · Three content batches

G&R Hair Design

Entertaining, brand-aligned content that makes the salon team’s personality part of the appeal.

MY ROLE

Concept research & planning
Shoot direction
Filming & editing
Content delivery & publishing support

600K+Tracked content views

454KOrganic breakout Reel

3Content batches

RepeatClient relationship

Tracked results supplied October 12, 2026, with the latest batch still being published. The total includes the featured Reel and content batches.

BEHIND THE WORK

About the
project

01 / THE CHALLENGE

The owners wanted entertaining content that felt like their brand without having to become content experts or plan every shoot themselves.

02 / THE APPROACH

I planned, directed, and filmed personality-led Reels built around the salon’s world. Clear concepts and guidance on set helped the team feel prepared and made the content day easy to take part in.

03 / THE OUTCOME

The relationship continued beyond a 454K-view organic Reel. The first batch recorded 510,106 tracked views across 11 videos; the second recorded 58,302 across eight. With a third batch underway, the tracked total exceeded 600K views.

FULL CASE STUDY

Download G&R Hair Design case study (PDF)

Georgia R.Co-owner · G&R Hair Design

“Malik came so prepared and I love how he guided us through the process because honestly we don’t know much about making content. He made it so easy!”

THE CONTENT