The brand needed content that reflected its real experience. Earlier AI-heavy social content was drawing negative audience reactions and missing the people and atmosphere that make the nightclub memorable.
Monthly content · Nightlife
Monthly content for The Inflatable Nightclub
THE PROJECT
The Inflatable Nightclub
Recurring monthly partnership
The Inflatable NightclubPersonality-led short-form content that makes the energy of a pop-up nightclub feel immediate, familiar, and shareable.
MY ROLE
- Research & content strategy
- Shoot planning & direction
- Filming & editing
- Captions & social publishing
1.3M+Account views · 90 days
131K+Interactions · 90 days
1.2MReel views · 90 days
753K+Top organic Reel views
90-day reporting snapshot supplied October 12, 2026. Account views include Reel views. Featured Reels received no paid promotion.
BEHIND THE WORK
About the
project
I shifted the creative toward human moments: the friend who is already too far gone, the conversation nobody can hear, and the shared rituals of a night out. Planned shoots, recognisable hooks, and the actual venue atmosphere made the product part of the story.
The supplied 90-day account snapshot reached 1.3M+ views and 131K+ interactions. Two featured organic Reels recorded 753K+ and 354K+ views, showing the value of content built around how the audience actually experiences a night out.
View the supplied case study
FULL CASE STUDY
Download The Inflatable Nightclub case study (PDF)“What stood out most was Malik’s ability to take full ownership of the work.”
THE CONTENT
See it in
the feed
GET IN TOUCH
Have a project
in mind?
Tell me about your brand, what you need, and your timeline.
Discuss your project todayawadamalik@gmail.com
Vancouver, Canada
Available for travel & remote projects