Keep a large student community engaged, help people discover events, and stay relevant even when the campus calendar is quieter.
Social strategy · Community
Social content for the SFU student community
THE PROJECT
Simon Fraser Student Society
Ongoing role · Since June 2026
Simon Fraser Student SocietyTurning shared student experiences into relatable short-form content for the undergraduate community at SFU.
MY ROLE
- Short-form strategy & concepts
- Filming & editing
- Captions & publishing
- Performance analysis
1.7M+Account views · 30 days
2.7M+Account views · 90 days
1.7K+New followers · 30 days
125K+Interactions · 90 days
Account-level insights during my ongoing role with SFSS, supplied October 12, 2026. SFSS team members also publish static content. The 30-day and 90-day periods overlap and are not added together. Featured Reel results are organic.
BEHIND THE WORK
About the
project
I build short-form concepts around the small, specific moments students recognize immediately: an invigilator interrupting an exam, a ten-minute break between classes, or finding your people at Clubs Day. Humour creates the connection; event coverage gives the account another practical role in student life.
The supplied account snapshot recorded 2.7M+ views over 90 days, with 60% coming from non-followers. That period also included 25K+ profile visits, 2.7K+ bio-link taps, and 1.4M Reel views. The featured exam and study-break Reels demonstrate organic discovery, while Clubs Day adds event storytelling.
FULL CASE STUDY
Download Simon Fraser Student Society case study (PDF)“He understands our audience which has positioned him to support our efforts to reach our membership.”
THE CONTENT
See it in
the feed
ReelSFSS
Student Humour: Exam Invigilator
Student humour · Concept to publishing
ReelSFSS
Student Humour: Study Break
Student humour · Concept to publishing
CarouselSFSS
Clubs Day Event Recap
Event carousel · 66.5K views at supplied snapshot
ReelSFSS × SFU Blenz
Student Humour: Gift Card Giveaway
Workplace humour · Partner content
ReelSFSS
SFSS Sexual Harassment Awareness Campaign
Awareness campaign · Student support
ReelSFSS
SFSS Clubs Day Reel
Event coverage · Student interviews
GET IN TOUCH
Have a project
in mind?
Tell me about your brand, what you need, and your timeline.
Discuss your project todayawadamalik@gmail.com
Vancouver, Canada
Available for travel & remote projects